My first year at university was marked by many new lessons. One of them I remember the most was being or not being a generalist in marketing. Having the ability to understand and dominate different disciplines is the key to plan and execute marketing. I totally bought the idea.
But time’s passing by and every day it seems to appear a new and more specific position within marketing departments. You can find among others business analyst, marketing assistant, marketing administrative, marketing specialist, manager of new markets, online manager etc.
For me it is especially annoying to see companies are going so specific on marketing HR. Customers should be segmented, that is true, but for marketers too? Have they ever thought about the implications of creating a marketing Babel Tower?
It is clear specialists have wider control over their environments, but the general overview of marketing strategies loses a lot with such segmented professionals.
But time’s passing by and every day it seems to appear a new and more specific position within marketing departments. You can find among others business analyst, marketing assistant, marketing administrative, marketing specialist, manager of new markets, online manager etc.
For me it is especially annoying to see companies are going so specific on marketing HR. Customers should be segmented, that is true, but for marketers too? Have they ever thought about the implications of creating a marketing Babel Tower?
It is clear specialists have wider control over their environments, but the general overview of marketing strategies loses a lot with such segmented professionals.
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