I was doing an exercise to create a guideline on how to structure a business develop plan (for the records, it’s not finished). Doing a research I found a very interesting, well-layouted and comprehensive website/blog by Kilian Nakamura (www.kilian-nakamura.com). Among much useful information, there was one that particularly drew my attention.
Japan’s society is aging fast: By 2025, more than 30% of the population are going to be 65 or older. Japanese seniors are:
The most affluent demographic in Japan* Spending large sums on education, recreation, transport and communication
And so I started to wonder about grammar and how it could help business developers to go beyond the sentences above.
Subject: Japanese seniors
Descriptive sentence: most affluent demographic in Japan
Verb: spending
Direct object: large sums
Indirect object: on education, recreation, transport and communication
What could I ask myself to make a complete sentence and help me to develop a new plan to approach these people?
How to increase their expenditure?
Should they be pummeled more?
Should I offer new packages?
Should there be new ways to sell?
Should new products be introduced?
If so, which ones?
Should the company go vertical and offer new categories?
And this is just the beginning
Japan’s society is aging fast: By 2025, more than 30% of the population are going to be 65 or older. Japanese seniors are:
The most affluent demographic in Japan* Spending large sums on education, recreation, transport and communication
And so I started to wonder about grammar and how it could help business developers to go beyond the sentences above.
Subject: Japanese seniors
Descriptive sentence: most affluent demographic in Japan
Verb: spending
Direct object: large sums
Indirect object: on education, recreation, transport and communication
What could I ask myself to make a complete sentence and help me to develop a new plan to approach these people?
How to increase their expenditure?
Should they be pummeled more?
Should I offer new packages?
Should there be new ways to sell?
Should new products be introduced?
If so, which ones?
Should the company go vertical and offer new categories?
And this is just the beginning



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