Some big companies realized something that many people always knew: the best things in life are free. This whole Marketing Consul Project made me think how stylish volunteering is these days. This blog has a clear intention to help others with their marketing conceptions and plans. But popular companies and institutions are widely exploring this volunteer niche.
Perhaps the most recognized brand asking for volunteers today is Wikipedia (www.wikipedia.org), the Free Encyclopedia. The website grew from almost unknown 2 years ago to the major knowledge search destination on Earth. It reinvented the Encyclopedia business without charging a single cent for it.
Google is next (www.google.com). Two words: open source. The giant search engine that stormed the market and became history in less than 10 years wants to give you free tools. What do they have in return? Lots of things: loyalty, market share, research lab for their inventions, feedback etc.
Amazon (www.amazon.com) also offers its buyers to drop a line about products they experienced. Can you see a better way to create interaction? Yes, you can, but thi doesn’t deny it’s a great idea. Following this template, MSN Autos (http://autos.msn.com) have millions of reviews from car drivers and buyers. Honestly, they’re more useful than the experts’ comments. I actually decided which car to buy based on the fellow customers that spent some time leaving their opinions.
The Marketing Consul is a great opportunity to be part of this volunteer network. In the end, free knowledge through volunteer is a great way to spread the message and make marketing. Full steam ahead we go!
Perhaps the most recognized brand asking for volunteers today is Wikipedia (www.wikipedia.org), the Free Encyclopedia. The website grew from almost unknown 2 years ago to the major knowledge search destination on Earth. It reinvented the Encyclopedia business without charging a single cent for it.
Google is next (www.google.com). Two words: open source. The giant search engine that stormed the market and became history in less than 10 years wants to give you free tools. What do they have in return? Lots of things: loyalty, market share, research lab for their inventions, feedback etc.
Amazon (www.amazon.com) also offers its buyers to drop a line about products they experienced. Can you see a better way to create interaction? Yes, you can, but thi doesn’t deny it’s a great idea. Following this template, MSN Autos (http://autos.msn.com) have millions of reviews from car drivers and buyers. Honestly, they’re more useful than the experts’ comments. I actually decided which car to buy based on the fellow customers that spent some time leaving their opinions.
The Marketing Consul is a great opportunity to be part of this volunteer network. In the end, free knowledge through volunteer is a great way to spread the message and make marketing. Full steam ahead we go!
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