The idea is to spread, educate and develop marketing to everyone. Can you help?

Monday, May 28, 2007

"Dumb it down"

Yesterday I’ve heard for the first time in my life to “dumb it down”. It meant to be “lower your level of professionalism because the client didn’t understand quite everything you wrote on a report”.

It didn’t hit me hard as if I was angry or anything. But it was a different feeling. For the first in my life someone had issues with a style of presenting reports and conclusions that is what most of people currently do. It wasn’t technical, but it had a very business-oriented content, a bunch of statistics, analysis and conclusions.

It was probably my education, or how my former employees taught me to present this kind of thing. But this is something I didn’t quite expect it in the business world.

Anyway, I’ll have to dumb it down from now on.

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