I’d suggest government agencies and other SME-related organizations to create two other indicators to categorize that type of business: decision making and corporate structure. Though I’m sure it would be very hard to quantitatively measure both, it certainly would make marketing a more respected discipline. The amount of casual, informal and own-minded decision in marketing is just unbelievable.
When you think that managers and other marketers are on the path to a more solid and less biased position towards decisions about communication, planning or anything else, it all comes down to what people think. The problem starts here. Marketing decisions are widely based on what people think on what other people say, and not what THINGS (the market, a research, a poll, results analysis etc) TELL people to do. I did study a little of psychology in marketing and it’s not that different from what see in people’s psychology. It’s just a human being thing. Well, wished I could always work with professionals, not human beings.
A number of decisions were taken right in front of me considering the past 30 seconds. You read it right. A decision, a Yes or No, an option A or B or C, was decided on an impulse of a question made on site. Is that what people learn and do at school? Answer with your heart? Decide with your intuition? Marketing is not a democracy so people would count the majority of votes in a room and then proclaim the winner.
When you think that managers and other marketers are on the path to a more solid and less biased position towards decisions about communication, planning or anything else, it all comes down to what people think. The problem starts here. Marketing decisions are widely based on what people think on what other people say, and not what THINGS (the market, a research, a poll, results analysis etc) TELL people to do. I did study a little of psychology in marketing and it’s not that different from what see in people’s psychology. It’s just a human being thing. Well, wished I could always work with professionals, not human beings.
A number of decisions were taken right in front of me considering the past 30 seconds. You read it right. A decision, a Yes or No, an option A or B or C, was decided on an impulse of a question made on site. Is that what people learn and do at school? Answer with your heart? Decide with your intuition? Marketing is not a democracy so people would count the majority of votes in a room and then proclaim the winner.
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