Telemarketing is also part of the marketing world. The company above is probably one of the best in the world today. And they’re only 8 years old. I spent some time with the guys at their itCampus HQ in Leipzig, German, but mostly with Thomas Beer (now based in Newcastle upon Tyne, UK), their international marketing and sales director. The company currently invests and performs aggressively in the European market, making partnerships and merging with other specialized companies. Some of their developed technology so far stands as worldwide benchmark in the industry.
Sunday, April 22, 2007
Marketing networking
http://www.linkedin.com
http://www.openbc.com/
Networking is key these days. Some links to help you find people with similar marketing affinities. You need to register. So far I haven’t had any problems with spam coming from these sites.
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Consulting and General marketing
http://marketingtoday.blogspot.com/
http://businessmarketing.net/
I “discovered” Peter DeLegge in 2004 when doing a research for a school project. I became a regular reader of his columns and posts ever since. DeLegge combines professional experience with a style of writing that is very close to what I believe to be ideal. He’s objective, serious but not boring or technical, and very practical. Perhaps this latter is the best part of it all. His words are quite clear and he plainly demonstrates to be a real expert about the subject. The level of industry knowledge update is also amazing. I decided to share not only his corporate website, but also his blog. Both are great research sources.
http://www.sdmg.ca/
SDMG is totally new for me. This week for the first time I logged on to their website. Though I cannot say anything about their work, their definitions posted in the home page are a true class of direct marketing and CRM. In 4 sentences and 1 chart they’re able to educate millions of marketing “newcomers” and even the so-called experts. If I were a marketing teacher, SDMG’s home page concepts would definitely be part of my inaugural class.
http://businessmarketing.net/
I “discovered” Peter DeLegge in 2004 when doing a research for a school project. I became a regular reader of his columns and posts ever since. DeLegge combines professional experience with a style of writing that is very close to what I believe to be ideal. He’s objective, serious but not boring or technical, and very practical. Perhaps this latter is the best part of it all. His words are quite clear and he plainly demonstrates to be a real expert about the subject. The level of industry knowledge update is also amazing. I decided to share not only his corporate website, but also his blog. Both are great research sources.
http://www.sdmg.ca/
SDMG is totally new for me. This week for the first time I logged on to their website. Though I cannot say anything about their work, their definitions posted in the home page are a true class of direct marketing and CRM. In 4 sentences and 1 chart they’re able to educate millions of marketing “newcomers” and even the so-called experts. If I were a marketing teacher, SDMG’s home page concepts would definitely be part of my inaugural class.
The IFFHS case
http://www.iffhs.de/ (there’s an English version)
Within the list above there is also an intruder: IFFHS. This is actually a football (soccer)-oriented organization responsible for the records and statistics of unthinkable things about the sport. Once regarded as a crazy scientific experiment in a poorly coordinated, strategic-lacking environment, IFFHS is becoming every time more recognized and popular.
Football (soccer) is known to be a very archaic and amateur game in its rules, organization and control if compared to other sports like the NFL, NBA or Formula 1. IFFHS starts to shed some light towards a professional understanding of the game.
Within the list above there is also an intruder: IFFHS. This is actually a football (soccer)-oriented organization responsible for the records and statistics of unthinkable things about the sport. Once regarded as a crazy scientific experiment in a poorly coordinated, strategic-lacking environment, IFFHS is becoming every time more recognized and popular.
Football (soccer) is known to be a very archaic and amateur game in its rules, organization and control if compared to other sports like the NFL, NBA or Formula 1. IFFHS starts to shed some light towards a professional understanding of the game.
Statistics Organizations and country information
http://www.stat.go.jp/english/ - Japanese Stats, English version
http://www.ibge.com.br/ – Brazilian Stats, in Portuguese. Look for the English version.
http://www.stats.gov.cn/english/ - China Stats, English version
http://www.royalmailus.com/guid_dm.html - Royal Mail Guide to Countries
http://www.odci.gov/cia/publications/factbook/index.html - Current CIA World Fact Book
http://www.swisspost.com/ – Swiss Post (you can order for free the “Direct Marketing Passport to Europe”, it’s a superb document. They also offer exceptional extra material on demand.)
In many opportunities I studied (and agreed with) that researching a market are the type of knowledge one must have to succeed in marketing. I also learned that statistics is a standard module for every single marketing course because it helps marketers to organized their findings and facts. This is been working very often since then.
In order to make an accurate decision about strategy, one has to start to deal with raw data. However, numbers don’t speak for themselves. Then it comes the information phase where a lot of assumptions, facts and, most importantly, conclusions will shape the final plan.
Have you ever thought that one doesn’t live without the other? One cannot accurately decide without minimum and reliable data and one cannot use raw data only to make a decision. Decisions are very specific for each case, but can you imagine of a better place to have access to raw data than public statistics offices? If you can, please tell me. Even CIA is in the business! The wealth of numbers and insights about specific markets they provide is almost limitless. Many times these free websites could be used for a shallow, first research about something one wants to know. Being in the knowledge era who knows more has an ultimate marketing advantage.
http://www.ibge.com.br/ – Brazilian Stats, in Portuguese. Look for the English version.
http://www.stats.gov.cn/english/ - China Stats, English version
http://www.royalmailus.com/guid_dm.html - Royal Mail Guide to Countries
http://www.odci.gov/cia/publications/factbook/index.html - Current CIA World Fact Book
http://www.swisspost.com/ – Swiss Post (you can order for free the “Direct Marketing Passport to Europe”, it’s a superb document. They also offer exceptional extra material on demand.)
In many opportunities I studied (and agreed with) that researching a market are the type of knowledge one must have to succeed in marketing. I also learned that statistics is a standard module for every single marketing course because it helps marketers to organized their findings and facts. This is been working very often since then.
In order to make an accurate decision about strategy, one has to start to deal with raw data. However, numbers don’t speak for themselves. Then it comes the information phase where a lot of assumptions, facts and, most importantly, conclusions will shape the final plan.
Have you ever thought that one doesn’t live without the other? One cannot accurately decide without minimum and reliable data and one cannot use raw data only to make a decision. Decisions are very specific for each case, but can you imagine of a better place to have access to raw data than public statistics offices? If you can, please tell me. Even CIA is in the business! The wealth of numbers and insights about specific markets they provide is almost limitless. Many times these free websites could be used for a shallow, first research about something one wants to know. Being in the knowledge era who knows more has an ultimate marketing advantage.
E-marketing
E-marketing evolved into varied different branches in the past 15 years to the point new specialist positions were created.
http://www.kinetixmedia.com/
I had the pleasure to meet the president of Kinetix, Paula Skaper. Her combination of being simple and smart is highly appreciated! She’s quite deep into the business, being a college teacher, president of related organizations (International Internet Marketing Association), sponsor of direct marketing events, speaker, lecturer etc.
http://www.sendtec.com/Right after Kinetix, came Sendtec. They made available for download an amazing report dubbed “How to turn 50 common search mistakes into pure profit”, signed by Irv Brechner and Tim Daly (CMO and VP, Marketing and Strategy respectively). Just like DeLegge (see below) and Skaper, they make search marketing become something like breathing: natural and impossible not to think of. The document is simple, easy to read, useful, quite insightful and a great introduction to search engine marketing.
http://www.kinetixmedia.com/
I had the pleasure to meet the president of Kinetix, Paula Skaper. Her combination of being simple and smart is highly appreciated! She’s quite deep into the business, being a college teacher, president of related organizations (International Internet Marketing Association), sponsor of direct marketing events, speaker, lecturer etc.
http://www.sendtec.com/Right after Kinetix, came Sendtec. They made available for download an amazing report dubbed “How to turn 50 common search mistakes into pure profit”, signed by Irv Brechner and Tim Daly (CMO and VP, Marketing and Strategy respectively). Just like DeLegge (see below) and Skaper, they make search marketing become something like breathing: natural and impossible not to think of. The document is simple, easy to read, useful, quite insightful and a great introduction to search engine marketing.
Time for Links
I added the first URLs to my “Links” section. I personally endorse all of the links below and spent some time reading and visiting them to assure they’re worth checking out. There’s a short explanation for most of them. Contact me here if you want to suggest an interesting link. Report here if you experience any problems with the links.
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