I’m a person who loves to criticize things, sometimes positively, sometimes negatively. I’m not usually fond of commenting other people’s statements, but this one below itched me until I started writing this posting.
“The first half of 2007 has been both eventful and productive for the Canadian Marketing Association.”
(John Gustavson, President and CEO).
The Americans love to invent names and nicknames. I took their mania and would call this statement a “useless-silly-not-necessarily-sincere-opportunity-to-make-PR”. Think with me. Would a president of s marketing association say something different from “we had a great period” or “our activities are soaring” or “we see no limits to keep growing” or anything similar? I don’t think so. His statement can be true, but what’s the point in saying something that is so obvious?
It seems marketers have an enormous eagerness to be all the time optimistic, as if showing some restraint or mentally forbidding more complex and complicated scenarios.
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