The other day I was thinking how important it is for a marketer to be confident and happy about his decisions. Many times I read about statesmen that, in time of war or peace, needed to take harsh measures against their own people.
With this thought in mind I started to idealize what would be my next great marketing employment. It would certainly need to deal with strategy and business development, always looking forward to grow and to learn. But most of all, the thing I need the most is to join the professional part of marketing (plans, budgets, media etc) with the customer side of it.
During my years as a marketer, just one job didn’t offer me the opportunity to meet and talk to the final customer. Believe me, I felt it hard not to deal directly with those we really work for. It’s not that much about the business side of it and generating more revenue, increasing the company’s database or anything like that. It’s more about the experiences an individual that has no idea about marketing can involuntarily teach a professional marketer. It’s fun, more relaxed and easier to absorb than any given theory can explain.
Interestingly my best moments dealing with real and final customers came from telemarketing. Almost 6 months on a daily routine still make me think and laugh of some pretty good moments. As when a former friend and colleague of work decided to put down on a paper a list of weird names we could collect. He reached the 130th before leaving the company. Or when I talked to a woman called Miss (“Excuse me Miss Miss”). There was also a drunken guy decided to apply for a credit card almost 11 p.m. He was drunk, spent 45 minutes talking to me and in the end invited me to go to his fabulous mansion in the beach to have a barbecue. At least he ended up applying for the credit card and I achieved my daily goal.
No comments:
Post a Comment