Formula to marketing

I’ve been thinking about all these people who promise to solve everyone’s marketing needs and problems or believe it’s all about a linear equation. So I’ve decided to prepare my own formula using concepts learned along the way. Bear in mind:

Marketing = Market in action

Marketing = price + product + place + promotion, hence marketing can be written as

Market in Action = price + product + place + promotion

Segment (S) = target

Target (T) = public / place

Let’s get started.

To better understand your market, divide it into segments

Market / Σ (Segment 1, Segment 2, Segment 3…) in action = price + product + place + promo

But segment is actually…

Market / Σ (Target 1, Target 2, Target 3 …) in action = price + product + place + promo

Target is actually…

Market / Σ (Public 1 / Place 1, Public 2 / Place 2, Public 3 / Place 3 …) in action = price + product + place + promo

Add CRM to your segments

Market / Σ {(Public 1 / Place 1 + CRM, Public 2 / Place 2 + CRM, Public 3 / Place 3 + CRM) in action = price + product + place + promo

Then it becomes

Market / Σ {(Public 1 / Place 1, Public 2 / Place 2, Public 3 / Place 3 …) + 3(CRM)} in action = price + product + place + promo

If bad PR is the square of your problems, subtract it

Market / Σ {(Public 1 / Place 1, Public 2 / Place 2, Public 3 / Place 3 …) + 3(CRM)} in action = (price + product + place + promo) - (PR)²

If you want to multiply your results, call to action

Market / Σ {(Public 1 / Place 1, Public 2 / Place 2, Public 3 / Place 3 …) + 3(CRM)} in action = (price + product + place + promo) - (PR)² * call to action

At last, don’t forget to “ad” Communications and voilà! Here’s a “brand” new formula to make marketing (obviously if marketers are able to solve it).

Market / Σ {(Public 1 / Place 1, Public 2 / Place 2, Public 3 / Place 3 …) + 3(CRM)} in action = (price + product + place + promo) - (PR)² * call to action + Communications