Do you want to know a big mistake?

This happened twice in the same day. I visited two websites from totally distinct companies. One is a major clothing retailer in Brazil (Acostamento); the other is a powerful integrated marketing agency (Rapp Collins). What’s the resemblance between both? They care a lot about esthetic and design, but not that much about a visitor to the website. Do you know why?

Because both designs are based on swfs. Without the plug-in one cannot visualize it and that was my case. It’s very naïve to think every single computer on earth has this kind of feature. Other would say having a website totally designed in swf is a way of selecting the target. Well, I’m a person within the marketing environment and would love to get to know both companies’ work, but unfortunately had no chance at all.