Blogs, links and blogrolls

A couple of days ago I quickly reviewed The Marketing Consul’s link section and realized some of them are actually blogs, not only regular websites. In theory they would fit into a section commonly known within the blog world as “blogroll”. The blogroll is nothing but a specific link section for blogs. I even thought about creating one, but then started to wonder. What for?

This is connected to an ad I watched also a couple of days ago for the first time. Since I wasn’t paying too much attention, I cannot remember brands or manufacturers, only comes to my mind it was something about a shampoo. The ad played with one of the human nature’s most stupid characteristics: complicating things.

Sometimes it’s all about re-labeling. Things are sold differently so the manufacturer can add more “value” (where value doesn’t mean necessarily quality). Many times I saw a very famous and encouraging video produced by an advertising agency as part of their portfolio (Sunscreen, see on the bottom of this posting). There, one of the catches was about advice. Advice is actually a way to reshape old thoughts on a fashion way and sell them for a higher price they’re truly worth, the narrator said.

Hence I won’t create a blogroll. Links are links no matter what either they’re blogs or regular URLs. I frankly do not mind how one names them as long as they’re there for a real and useful purpose.