http://www.stat.go.jp/english/ - Japanese Stats, English version
http://www.ibge.com.br/ – Brazilian Stats, in Portuguese. Look for the English version.
http://www.stats.gov.cn/english/ - China Stats, English version
http://www.royalmailus.com/guid_dm.html - Royal Mail Guide to Countries
http://www.odci.gov/cia/publications/factbook/index.html - Current CIA World Fact Book
http://www.swisspost.com/ – Swiss Post (you can order for free the “Direct Marketing Passport to Europe”, it’s a superb document. They also offer exceptional extra material on demand.)
In many opportunities I studied (and agreed with) that researching a market are the type of knowledge one must have to succeed in marketing. I also learned that statistics is a standard module for every single marketing course because it helps marketers to organized their findings and facts. This is been working very often since then.
In order to make an accurate decision about strategy, one has to start to deal with raw data. However, numbers don’t speak for themselves. Then it comes the information phase where a lot of assumptions, facts and, most importantly, conclusions will shape the final plan.
Have you ever thought that one doesn’t live without the other? One cannot accurately decide without minimum and reliable data and one cannot use raw data only to make a decision. Decisions are very specific for each case, but can you imagine of a better place to have access to raw data than public statistics offices? If you can, please tell me. Even CIA is in the business! The wealth of numbers and insights about specific markets they provide is almost limitless. Many times these free websites could be used for a shallow, first research about something one wants to know. Being in the knowledge era who knows more has an ultimate marketing advantage.
http://www.ibge.com.br/ – Brazilian Stats, in Portuguese. Look for the English version.
http://www.stats.gov.cn/english/ - China Stats, English version
http://www.royalmailus.com/guid_dm.html - Royal Mail Guide to Countries
http://www.odci.gov/cia/publications/factbook/index.html - Current CIA World Fact Book
http://www.swisspost.com/ – Swiss Post (you can order for free the “Direct Marketing Passport to Europe”, it’s a superb document. They also offer exceptional extra material on demand.)
In many opportunities I studied (and agreed with) that researching a market are the type of knowledge one must have to succeed in marketing. I also learned that statistics is a standard module for every single marketing course because it helps marketers to organized their findings and facts. This is been working very often since then.
In order to make an accurate decision about strategy, one has to start to deal with raw data. However, numbers don’t speak for themselves. Then it comes the information phase where a lot of assumptions, facts and, most importantly, conclusions will shape the final plan.
Have you ever thought that one doesn’t live without the other? One cannot accurately decide without minimum and reliable data and one cannot use raw data only to make a decision. Decisions are very specific for each case, but can you imagine of a better place to have access to raw data than public statistics offices? If you can, please tell me. Even CIA is in the business! The wealth of numbers and insights about specific markets they provide is almost limitless. Many times these free websites could be used for a shallow, first research about something one wants to know. Being in the knowledge era who knows more has an ultimate marketing advantage.
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