E-marketing evolved into varied different branches in the past 15 years to the point new specialist positions were created.
http://www.kinetixmedia.com/
I had the pleasure to meet the president of Kinetix, Paula Skaper. Her combination of being simple and smart is highly appreciated! She’s quite deep into the business, being a college teacher, president of related organizations (International Internet Marketing Association), sponsor of direct marketing events, speaker, lecturer etc.
http://www.sendtec.com/Right after Kinetix, came Sendtec. They made available for download an amazing report dubbed “How to turn 50 common search mistakes into pure profit”, signed by Irv Brechner and Tim Daly (CMO and VP, Marketing and Strategy respectively). Just like DeLegge (see below) and Skaper, they make search marketing become something like breathing: natural and impossible not to think of. The document is simple, easy to read, useful, quite insightful and a great introduction to search engine marketing.
http://www.kinetixmedia.com/
I had the pleasure to meet the president of Kinetix, Paula Skaper. Her combination of being simple and smart is highly appreciated! She’s quite deep into the business, being a college teacher, president of related organizations (International Internet Marketing Association), sponsor of direct marketing events, speaker, lecturer etc.
http://www.sendtec.com/Right after Kinetix, came Sendtec. They made available for download an amazing report dubbed “How to turn 50 common search mistakes into pure profit”, signed by Irv Brechner and Tim Daly (CMO and VP, Marketing and Strategy respectively). Just like DeLegge (see below) and Skaper, they make search marketing become something like breathing: natural and impossible not to think of. The document is simple, easy to read, useful, quite insightful and a great introduction to search engine marketing.
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