The idea is to spread, educate and develop marketing to everyone. Can you help?

Wednesday, March 21, 2007

Objective, for starters

The reason of this blog. There are 2 simple reasons: to spread knowledge and to help, advise and guide people who eventually need to make marketing and business development, including discussing and developing real strategies without involving fees. I’m a consultant by the way (e-mail me here if you want to know more about my background). Once I learned “the best things in life are for free”.

Here’s the deal: leave your question or doubt about marketing and/or business development, any type of question, from the general concept to the specific need. It might be even about your own business or work. I won’t answer everything correctly, even because my objective is to create a networking among the users of this blog. There will be disagreements. Nevertheless, the ultimate decision will be yours, the questioner. Nobody here can accept liability for the ideas suggested. However, as the blog administrator, I’ll make sure the discussion remains professional and high level.

You might ask yourself: why such a person would want to accumulate more work without charging for it? That’s another problem with marketing these days. Marketers will charge you a fortune for something that should be taught at elementary school. I do this for pleasure; for the opportunity to gain knowledge from different people and situations. I chose marketing on my 16th birthday and never regretted a single day since then. Business development is more recent. Also, it is my understanding that marketing is collective, not exclusive property of those who judge themselves marketers. Google offers most of their softwares for free in the web. Adobe is following. Why not sharing marketing and business development ideas?

The Marketing Consul: One day you might wonder yourself how this name came up. It’s actually a combination of meanings. “Consul” is the beginning of consultant (a public consultant in this case), but also a position that is known by the representation of someone, to protect commercial interests and help citizens. Got the whole point?

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